Consumer behavior theories are explained. 2009) of ethically-minded consumers by introducing novel and cross-disciplinary approaches. A general theory of marketing ethics. 28(3–4), 494–515. Numerous studies have reported … Journal of Marketing Management, European Journal of Marketing, 39(2), 363–385. Authors have also proposed the addition of further constructs such as “ethical obligation”, “self-identity” (Shaw and Clarke 1999; Shaw et al. © 2020 Springer Nature Switzerland AG. For instance, Young et al. Boulstridge and Carrigan 2000; Carrigan and Attalla 2001; Carrington et al. Willingness to pay or intention to pay: The attitude-behaviour relationship in contingent evaluation. This attitude behavior gap therefore reveals the deep paradox existing with the sustainable consumer. what the attitude-behaviour gap in green purchasing behaviour looks like. As previously mentioned, an issue that often arises during the exploration of sustainable consumption is a phenomenon that stems from social psychology and is called “attitude-behavior gap”. First, there is a considerable amount of psychological and attitudinal research that focuses on methodological flaws, situational issues, and the addition of further constructs (see e.g., Luzar and Cosse 1998; Ogden 2003). 113, 1–16. In doing so, this thematic symposium undermines the simplicity of previous notions of the ‘attitude-behaviour gap’ to reveal the complex, socially embedded and contextual nature of ethics in consumption. Health Psychology, The capacity to care: Gender and ethical subjectivity. Techniques of neutralization: A theory of delinquency. Ethics in Public Administration Journal of Socio-Economics, A Three-Dimensional Conceptual Model of Corporate Performance,... ASSESSING AND STRUCTURING ATTITUDES TOWARD THE USE OF GENE TECHNOLOGY IN FOOD-PRODUCTION - THE ROLE OF PERCEIVED ETHICAL OBLIGATION, Applying Ethical Concepts to the Study of “Green” Consumer Behavior: An Analysis of Chinese Consumers’ Intentions to Bring their Own Shopping Bags, Building corporate associations: Consumer attributions for corporate socially responsible programs, Consumed by Ethics? 107(4), 473–484. Journal of Business Ethics, Seeking the coherent moral self: A process of alignment. 2.2 Attitude- Behaviour Gap Attitude-behaviour gap of pro-environmental behaviour is a vital issue to be concerned in the efforts to increase sustainable consumption behaviour [15], [16] and [17]. Caruana, R., & Chatzidakis, A. Finally, possible factors influencing the attitude-behaviour gap in green purchasing behaviour of the young consumer will be identified. Finally, the fourth paper takes a multi-disciplinary approach to expose and problematise the ideological assumptions of the extant attitude-behaviour gap debate, and the academic disciplines and business practices within which this debate sits. Even if there has been an evolution and some changes in people’s sustainable consumption, especially in the food industry, some sectors still lag behind insofar as sustainability is concerned. 2010) towards positive environmental and socio-economic outcomes. Do consumers care abour ethics? PubMed Google Scholar. 74(1), 89–100. Simola, S., Barling, J., & Turner, N. (2012). Research has shown that there is an attitude-behaviour gap when it comes to sustainable consumption. Bradshaw and Zwick draw together strands of contemporary philosophy, critical theory and psychological inquiry, in particular Zizek and Freud, to address this central research question. 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