market possible. With a highly successful mobile … The companies normally segment the market into demographics, geographic, psychographics, and behavioral things. Young adults in the 18-24 age demographic make up another 40% of the revenues Starbucks receives every year. Given below are some of the common features of Starbucks’ target audience: Starbucks focuses on the high-income spenders with earnings of $90,000 and above. Last updated 8/1/17. The company revolutionized the coffee shop concept so that customers line up for the pleasure of paying top dollar for their favorite coffee concoction made with premium beans, fashioned into every manner of taste, and finished off just the way they like it. A. The company's most recent efforts to bring in new customers involves not bringing them in at all. The truth is, the company has done so well by knowing exactly who its target audience is at any point in time and going all-out to cater to those people. Young adults grow at 4.6% economically each year. Starbucks' commitments to protect the planet and make a difference to the communities its cafes serve were evident from the early years with its first LEED-certified store, which was built to comply with green standards way back in 1995. In addition, we compare the patrons of Dunkin’ Donuts and Starbucks, the leading players in the battle for brew. Last updated 8/1/17. Starbucks has begun delivering in major U.S. cities through a partnership with Uber Eats and hopes to expand the service in the years ahead. Starbucks strategy comprises to locate its stores at picky places such as the first floor of blocks of offices, underground main entrance and urban areas. In total that’s about 280.5 million cups of coffee consumed at home by Americans each day or about 102 billion cups per year. Adding to focus on a target demographic, Starbucks also wants to appeal to everyone and does this by branding itself as a lifestyle brand and serving several products for the non-coffee drinker who still wish to be apart of the Starbucks… One important demographic-segmentation characterizing within a company’s consumer base is customer income. Starbucks obliged in 2015 with its app for mobile orders and payments, and it was a huge success. Barbara Bean-Mellinger is a freelance writer who lives in the Washington, D.C. area. For a wide assortment of Starbucks visit Target.com today. Choose from contactless Same Day Delivery, Drive Up and more. Instead, Starbucks will bring the coffee, eats or anything else on its menu to you through its expanding delivery service. According to the National Coffee Association, about 83 percent of adults drink coffee in the U.S. Just like their preferred coffee brand, they are open and flexible to modifications that lead to growth. But at the same time, there are middle-income neighborhoods around these cafes. A standardized target marketing strategy C. Undifferentiated targeting strategy D. A differentiated target marketing strategy E. A multi-segment target marketing strategy Barbara holds a B.S. Topic Starbucks, Target Market; Words 669 (1 page) Downloads 146; Need help with writing assignment? Almost half of Starbucks' total business comes from its primary market target of men and women aged 25 to 40. Demographic grouping is based on measurable statistics, such as: 1. Who is Starbucks' favorite customer? Starbucks has been extremely cautious on its target markets. Decaf tea, green teas, wellness tea, mixtures like Royal English Breakfast Tea latte and Teavana bottled blends play to this part of the company's audience. After analyzing external and internal environment, company need to make marketing strategy to suite their target market. 72. writers online. As the audience has amplified and grown older, Starbucks and its loyal customers perceive prospects rather than problems and continue to be passionate about what the future may bring. Besides, the non-coffee drinkers too have their favorite eatables among desserts, sandwiches, and other snacks offered at Starbucks. Starbucks coffee attracted the attention of a number of customers who needed a place a part from their home and office. Last updated 8/1/17. The last group which are apart of Starbucks' target market are kids and teens, ages 13-17. Not all of the target market was on the computer by age 2, but technology is second nature to them now. This is why Starbucks can be leading the world in the America fast coffee market. About Companies Who Practice Positive Social Responsibility, Top 10 Characteristics of a Great Workplace, SWOT Analysis Example for a Noodles Industry, How to Combat the Negative Side of Consumer Behavior With Societal Marketing, Forbes: Starbucks Earnings Preview: Strong Sales to Continue, Research Methodology: Starbucks Segmentation, Targeting and Positioning. These people carry the urbanite style even if they don’t reside in the city. Even the 50- and 60-year-olds rely on their smartphones to make their lives easier. Green tea, decaf tea, wellness tea, Teavana bottled blends, and Royal English Breakfast tea latte are some of the beverages preferred by this group of the target audience. The target audience includes educated diet-conscious people who stay abreast of the latest news and happenings. Why is it so? Shop Target for Starbucks. The app turned out to be a great success. Demographics consist of adults that are well-educated males and females and tend to be urbanities with moderately high income, professional careers and a focus on social welfare. She has written on business topics for bizfluent.com, afkinsider.com, Harbor Style Magazine, the Charlotte Sun and more. December 27, 2019 December 27, 2019 Francine D. Timms Analysis great , Writing based Focus on Marketplace Sections Article – Focus on marketplace sections There are four different marketplace segmentations that Starbucks espresso provides targeted to create its brand collateral in the sector. Sell Stuff at Flea Market – Flea Market Guide. In the early stages of development for Starbucks, Schultz identified their target market as “affluent, well-educated, white-collar patrons (skewed female) between the ages of 25 and 44,” (Moon). Even non-coffee drinkers have their favorite menu items, and just like the coffee shops of yore, Starbucks has sandwiches, desserts and other snacks. 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